E.l.f. Power Grip Primer 24g with 4% Niacinamide

Meet your new makeup essential — the e.l.f. Power Grip Primer infused with 4% Niacinamide. This powerhouse primer not only grips your makeup for all-day wear but also brightens, evens skin tone, and smooths texture for a radiant complexion.

The gel-based formula instantly hydrates and creates a tacky base that locks makeup in place while the added Niacinamide helps improve skin’s clarity and minimize the appearance of pores over time.

✨ Why You’ll Love It

• Strong makeup grip for all-day hold

• Infused with 4% Niacinamide to brighten and even skin tone

• Hydrating gel texture that smooths and preps skin

• Leaves a radiant, dewy finish

• Vegan & cruelty-free

• Perfect for all skin types

💧 How to Use

Apply evenly to clean, moisturized skin before makeup. Allow 30 seconds for the primer to get tacky, then apply foundation or tinted moisturizer on top for a flawless, long-lasting finish.